Abstract: 

The book “New Horizons in Business: Understanding Emerging Trends and Opportunities” provides a comprehensive overview of the current state of the business world, covering a wide range of topics that are relevant to the industry’s current landscape. The business domain has continuously grown and evolved, and with the world progressing rapidly in terms of technology, it has transformed, opening up new avenues that were previously not accessible. Therefore, the need for businesses to understand emerging trends and opportunities has never been more urgent.

The book’s chapters, written by expert researchers and academics in the field of business, offer insights into the latest trends and best practices, providing valuable knowledge to students, academicians, researchers, and professionals interested in exploring new trends and opportunities in the world of business.

The chapters of the book focuses on customer engagement in social commerce, highlighting the role of social media in building brand loyalty and customer engagement. This is followed by a chapter on supply chain management, which emphasizes the importance of the subject. The book also covers the role of information technology in the business sector and the impact of financial leverage on the profitability of listed textile companies in India.

The book delves into the world of digital marketing, with chapters on digital marketing of mutual funds, high-level customer satisfaction towards online shopping, and its impact on the current business scenario. The impact of government policies towards capital goods and the focal points of the Union Budget 2023-24 are also explored.

Other interesting topics include sustainable development practices in business, creativity and innovation skills for building products using big data, customer care services, digital currency, analyzing the problems and expectations of women entrepreneurs, and a study on working capital management.

In summary, the book “New Horizons in Business: Understanding Emerging Trends and Opportunities” serves as an excellent reference for anyone interested in gaining insights into the latest trends and best practices in the world of business. It is informative and thought-provoking, offering valuable knowledge to help businesses and professionals stay ahead of the competition in this fast-evolving domain.

Keywords 

• Business
• Emerging trends
• Opportunities
• Social commerce
• Supply chain management
• Information technology
• Financial leverage
• Digital marketing
• Government policies
• Sustainability practices
• Innovation skills
• Digital transactions
• Customer care services
• Big data
• Digital currency

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How to cite this Edited Book: 

APA:
M. Thamaraikannan et al..,(2023). NEW HORIZONS IN BUSINESS: UNDERSTANDING EMERGING TRENDS AND OPPORTUNITIES(1st ed., pp. 1-143). Jupiter Publications Consortium, ISBN: 978-93-91303-48-8, DOI: https://doi.org/10.47715/JPC.B.978-93-91303-48-8