Abstract:

AI-Driven Marketing: Leveraging Artificial Intelligence for Enhanced Customer Engagement provides an in-depth exploration of how artificial intelligence (AI) is transforming the marketing landscape. The book begins by introducing the evolution of marketing and the rise of AI in marketing. The authors define AI-driven marketing and explore its benefits and challenges. Chapter 2 delves into the AI technology landscape, covering machine learning, deep learning, natural language processing, computer vision, predictive analytics, and recommendation systems. Chapter 3 explores AI-driven customer segmentation and personalization, emphasizing the importance of customer segmentation and discussing AI-based segmentation techniques, personalization with AI, and measuring the success of personalized campaigns. Chapter 4 covers AI-driven content creation and optimization, including content generation with AI techniques and tools, AI-driven content optimization, AI for visual content creation, and sentiment analysis for content performance evaluation. Chapter 5 explores AI in social media marketing, discussing AI-powered social listening and monitoring, sentiment analysis for social media insights, AI-driven influencer marketing, and AI in social media advertising. Chapter 6 focuses on AI-driven email marketing, covering AI-enhanced email subject line optimization, AI-powered email content personalization, AI for email timing and frequency optimization, and AI-driven email performance analysis. Chapter 7 delves into AI in customer relationship management (CRM), discussing integrating AI into CRM systems, AI-powered customer interaction analysis, predictive lead scoring, and AI for customer retention and churn prevention. Chapter 8 covers AI-driven marketing analytics and insights, exploring AI for marketing performance measurement, predictive analytics for marketing decision-making, customer lifetime value estimation with AI, and AI-powered marketing attribution. Chapter 9 explores ethics, privacy, and security in AI-driven marketing, discussing ethical considerations, data privacy and security challenges, AI bias and fairness, and guidelines for responsible AI-driven marketing. Finally, Chapter 10 discusses the future of AI-driven marketing, covering emerging AI technologies and their impact on marketing, preparing for an AI-first marketing landscape, the role of human creativity in AI-driven marketing, and closing thoughts and recommendations. Overall, the book provides valuable insights and practical guidance for marketers looking to leverage AI to enhance customer engagement and drive business success.

Keywords:

AI-driven marketing, artificial intelligence, customer segmentation, personalization, content optimization, social media marketing, email marketing, customer relationship management, marketing analytics, ethics, privacy, security.

How to cite this Book: 

APA:
Hemalatha, A. (2023). AI-Driven Marketing: Leveraging Artificial Intelligence for Enhanced Customer Engagement (1st ed.). Jupiter Publications Consortium. ISBN: 978-93-91303-61-7, DOI: https://doi.org/10.47715/JPC.B.978-93-91303-61-7