Abstract:

“Version 2.0 CONCEPT THREE: Unveiling the Power of Triadic Structure in Communication” is a profound e-book that delves into the cognitive and communicative significance of the ‘Rule of Three.’ Drawing from the ancient Latin adage “omne trium perfectum” (every set of three is complete), the book explores the ubiquity and effectiveness of triadic structures in various forms of communication, from prose and poetry to film and advertising. The rule of three operates on the premise that the human mind is proficient at grasping, retaining, and processing information presented in trios, beyond which comprehension tends to decline. This compelling work not only investigates this cognitive phenomenon but also offers a practical guide to leveraging the rule of three in the construction of impactful messages. The book unfolds in three meticulous steps, embodying its very concept. It begins by instructing readers on crafting a concise, Twitter-friendly headline encapsulating the core message of the intended communication. It then guides readers through the development of three key messages to support the headline. Lastly, it demonstrates how to enhance these messages with captivating stories or anecdotes. The principles illuminated in “Version 2.0 CONCEPT THREE” serve as invaluable tools for anyone seeking to amplify their communication skills, be it in professional, educational, or personal contexts.

Keywords 

Keywords: Rule of Three, Omne Trium Perfectum, Triadic Structure, Communication, Cognition, Memory, Message Map, Twitter-friendly Headline, Key Messages, Storytelling, Communication Skills.

How to cite this Book: 

APA:
N. Asokan (2023). VERSION 2.0 CONCEPT 3 (1st ed.). Jupiter Publications Consortium. ISBN: 978-93-91303-65-5, DOI: https://doi.org/10.47715/JPC.B.978-93-91303-65-5